Bring Chanel Little Black Jacket 'in Beijing

20/06/2013 14:28

 

Beijing and Shanghai, where the show opens Thursday, the 13th and 14 World cities to host the exhibition. For China, the creative director of Chanel Lagerfeld added 21 new portraits in the current series, including seven Chinese celebrities and style leaders.chanel 2.55 reissu The opening of Beijing, staged in an industrial warehouse space open 798 art district, also marked the beginning of the second edition of the book which includes new portraits. Swedish actress Alicia Vikander, which is presented under the most recent in the series of portraits, Beijing chose to unveil his first visit to China. "I see this as a great honor" to be for the little black jacket from Lagerfeld in January project photographed allegedly the British Academy of Film and Television Arts winner rising star. "I looked at the fashion house since I was very young." China is a key market Chanel, Bruno Pavlovsky, head of global fashion brand, WWD before the start of the show. Pawlowski said that China is very important, Chanel worked hard to convey its image among consumers as one of the luxury brands, not just a supplier of accessories. Many luxury brands have their names in China that rely heavily on the pocket watches and sunglasses while sales of models are less lucrative base. It is a constant challenge for the industry, despite the wealth and the growing importance as a luxury market in China. "Chanel is on luxury, but a question of creativity," he said. "What we want to visit ... It's for the people in the stores and find out what we are. We are not an accessory brand, we are a fashion house." Indeed, there were many in the crowd Tuesday night with pins and Chanel logo bags decorated, the trademark symbol flashes as part of their look. Was packed in the first time, the exhibition has made something of a surreal air as the main hall of the gallery with spectators, any wall with pictures of customers ask seriously, grabbing self-portraits on camera phones filled photo portraits Lagerfeld. Pawlowski noted that Chanel has only 10 stores in China and is in no hurry to develop quickly without checking carefully beforehand what they can achieve and the market. This is a small number compared to other major international fashion houses, many of which are even stronger in small towns outside of Beijing and Shanghai in recent years appeared in some cases, strong loading on the market with shops and boutiques. "We need to be able to sell and to find the right customers ready-to-wear, as well as be able to take long to sell here," he said. In addition, he said, the scope of Chanel in new markets goes beyond China, including countries such as Thailand and Mexico. "Everyone is talking about China, but it is not just China," Pawlowski said. "We incredible development in Russia, we incredible development in Southeast Asia." The "Little Black Jacket" show that changes every position in design and scope, is a means of transmitting a message Chanel creative in the major markets. To this end, China has always been on the list as the destination. "This is a way to describe what a Chanel display of our creativity," said Pawlowski Exposition Beijing. Lagerfeld, who do not attend the opening ceremony in Beijing, where WWD with a statement that the whole project was "very interesting for me and fun. "Carine Roitfeld called all the different personalities, sometimes something they never dare to wear or carry on in life this way," Lagerfeld said. "The little black jacket was a man's jacket, Coco Chanel's genius that translate into a garment for [a] woman, modern and timeless," he added. "Today, the Chanel jacket is the same as the white T-shirt, T-shirt, jeans and a tank top." Actress Virginie Ledoyen, another carrier black jacket appeared, and the first Beijing, notes that it was funny, but it is the first time you saw the French show in China. Ledoyen joined several Chinese celebrities on hand for the post-opening party with a performance by the British indie rockers Klaxons.chanel 2.55 bag Tilda Swinton should help reveal the exposure of the jacket in Shanghai on Thursday.