members who pay more than Marshal
You've heard every hero with a wrist-worn communicator cooly say Gucci cosmetic case bagit to his watch: "I'm on my way." Fearless words, spoken before charging into danger: a nostalgic experience you Or the cool factor -- in some instances the beauty creams or the necklaces or the scarves are available only to subscribers.rator and blogger Todd Selby and released earlier this year-- included a Mast Brothers dark chocolate bar, a key chain from Los Angeles-based leather designer company Parabellum, a box with recipes from chefs such as Alice Waters and Eric Ripert, a scented candle from Coqui Coqui perfumes, a geometric money box from Italian furniture designer Martino Gamper (who partnered with New Zealand housewares store Everyday Needs) and a rather unusual set of stickers. (The “premium” version of the box included a bow tie and slippers.) Svbscription is $330 quarterly and $1,1,50 a year (one-off boxes are $350).
The service has about 400 subscribers, 50 of whom are “premium” members who pay more than Marshal Cohen, chief industry analyst for the NPD Group, says subscription boxes “fulfill the need for a lot of people who used to be aspirational shoppers. …Now they take care of the euphoria they are seeking with secret shopping.” The offerings have inspired websites and guides including subscriptionboxes.com and findsubscriptonboxes.com, musthaveboxes.com and myscriptionaddiction.com. Cohen said many traditional shoppers don’t know about the trend -- but the word is getting out. “People are going to critique each item and each box. Social media has created a family of communication about the products.” A few months ago Times staff writer Adam Tschorn wrote about Svbscription (svbscription.com), a Gucci bohoNew York City-based program that sends subscribers a “luxe wooden box full of curated, cool curiosities.” The quarterly service, aimed at men, is themed. The first box was a “Travel Edition,”
the second, a “Study Edition” with items including a Kaweco AL Sport fountain pen and a blue suede document case by Loden Dager.can now have with the Galaxy Gear. This, at least, seems to be the promise of Samsung's new smartwatch ads, which likens the Gear to Dick Tracy's watch radio and Kirk's gangly wrist-communicator from Star Trek: The Motion Picture. It's a cheesy marketing tactic, but we can't say we blame the company -- we made the very same parallels in our review of the device. The two ads feature a parade of inspirational smartwatches, flaunting Gucci belt for menhardware from Power Rangers, Inspector Gadget, Knight Rider, the Jetsons